Amazon is asking people back into the office 5 days a week — but this is good news for small company CEOs and CTOs

Companies will (re)start the most unpopular policies when they know the job market is tough (BUT: This is good news for small business CEOs and CTOs!)

The job market is tough right now, so launching policies that to corporate executives feel good, but to staff feel bad is the perfect time!

It’s an inexpensive way to get rid of staff who will struggle with these policies.

It’s also a risk they are willing to take that their best performers will also leave.

But in this tough job market… they’re probably thinking… “nah”!

And they are probably right!.. for the most part!

But in the medium to long term this will cost them — staff loyalty, brand reputation, etc.

Time will tell — but this is the perfect time for small companies to be able to “afford” high performers from Amazon because some of these people will definitely prefer flexibility and remote working over a higher salary.

Something to think about CEOs of smaller businesses…